Forthing Inoratidza V9 paMunich Motor Show, Ichiratidza Kukwidzwa kweChinese Auto Brands

Munguva pfupi yapfuura, iyo 2025 International Motor Show Germany (IAA MOBILITY 2025), inowanzozivikanwa seMunich Motor Show, yakavhurwa zvakanyanya muMunich, Germany. Forthing yakaita chitarisiko chinokatyamadza nemhando dzayo dzenyeredzi seV9 uye S7. Pamwe chete nekuburitswa kwehurongwa hwayo hwemhiri kwemakungwa uye kutora chikamu kwevazhinji vatengesi vekune dzimwe nyika, izvi zvinoratidza imwe nhanho yakasimba yekumberi muForthing's global strategy.

Yakatangwa muna 1897, Munich Motor Show ndeimwe yeakanakisa epasirese mota anoratidza epasirese uye imwe yeanonyanya kupesvedzera mota kuratidzira, inowanzonzi "barometer yeindasitiri yemotokari yepasirese." Shoo yegore rino yakakwezva makambani mazana matanhatu nemakumi maviri nemapfumbamwe kubva pasi rose, zana nematatu acho aibva kuChina.

Semumiriri weChinese mota mhando, ino haisi nguva yekutanga yeForthing paMunich Motor Show. Kubva muna 2023, Forthing yakaita mhemberero yepasi rose yeV9 modhi pashow, ichikwezva vatengi zviuru makumi maviri zvehunyanzvi mukati memaawa matatu chete ekutenderera kwepasirese. Gore rino, kutengesa kwepasirese kweForthing kwasvika rekodhi, nekuwedzera kwegore-pagore kweanoda kusvika 30%. Uku kubudirira kwakanyanya kwakapa chivimbo chekuvepo kwechokwadi kweForthing paMunich Motor Show yegore rino.

Musika wemotokari weEurope une mukurumbira nekuda kwemhando dzayo dzepamusoro uye zvinodiwa, uchishanda semuyedzo wakakosha wesimba rakazara remhando. Pachiitiko ichi, Forthing yakaratidza mhando ina itsva - V9, S7, FRIDAY, uye U-TOUR - panzvimbo yayo, ichikwezva nhamba huru yenhau, vezera remaindasitiri, uye vatengi kubva pasirese, vachiratidza kusimba kwakasimba kwemhando dzemotokari dzeChinese.

Pakati pavo, iyo V9, mureza mutsva simba MPV yeForthing, yakanga yatotangisa yayo itsva V9 nhevedzano muChina muna Nyamavhuvhu 21st, ichiwana mhinduro inodarika zvinotarisirwa, ine mirairo inopfuura 2,100 zvikamu mukati meawa makumi maviri nemana. Se "hombe plug-in hybrid MPV," V9 yakawanawo kufarirwa kwakakosha kubva kuvashandisi vekuEurope neAmerica paMunich show nekuda kwesimba rayo rechigadzirwa rinoratidzwa ne "kukosha kunopfuura kirasi uye ruzivo rwakasimudzika." Iyo V9 inobata kune ese ari maviri emhuri mafambiro uye bhizinesi mamiriro, achigadzirisa marwadzo emushandisi zvakananga. Inoratidza kuunganidzwa kwehunyanzvi uye nzwisiso chaiyo yemhando dzemotokari dzeChinese muchikamu cheMPV, zvichirevawo kuti Forthing iri kupenya pasi rose nehunyanzvi hwayo hwehunyanzvi uye kugona kwechigadzirwa.

Kuwedzera kwepasirese inzira isingadzivisike yekusimudzira indasitiri yemotokari yeChina. Kutungamirirwa nehurongwa hwayo hutsva hwemhando, shanduko kubva ku "export product" kuenda ku "ecosystem export" ndicho chinangwa chikuru chekuedza kweForthing kwazvino. Kugarisana kwenzvimbo kunoramba kuri chikamu chakakosha chekudyidzana kwepasirese - haisi yekungo "kubuda" asi zvakare "kubatanidza mukati." Kuburitswa kwehurongwa hwemhiri kwemakungwa uye hurongwa hwekugara zvakanaka kwevanhu pane iyi mota show chiratidzo chechokwadi cheiyi nzira.

Kutora chikamu muMunich Motor Show, kuburikidza ne "kutamba katatu" kwekuratidza makiyi modhi, kuitisa mhemberero dzekutakura mota, uye kuburitsa hurongwa hwemhiri kwemakungwa, haishande chete seyedzo yepasirese yechigadzirwa cheForthing uye kusimba kwemhando, asiwo inopinza kukurumidza kutsva mumhando dzemotokari dzeChinese, kuwedzera kuchinjika kwavo uye kukwikwidza kwakazara mumusika wepasi rose.

Pakati pemafungu eshanduko muindasitiri yemotokari yepasi rose, Forthing iri kufambira mberi ruoko-mu-ruoko nevadyidzani pasi rese neyakavhurika, inosanganisirwa maitiro uye yakasimba yemhando yesimba, kuongorora horizons itsva yeindasitiri yemotokari. Yakadzika midzi mumaitiro epasi rose esimba idzva, Forthing icharamba ichitarisa pane zvakasiyana-siyana zvinodiwa nevashandisi munyika dzakasiyana siyana, kudzamisa hunyanzvi hwayo mune tekinoroji, zvigadzirwa, uye masevhisi, uye kusimbisa hurongwa hwayo hwepasi rose, nechinangwa chekugadzira hungwaru, hunyoro, uye hwepamusoro-mhando yekufambisa zviitiko kune vashandisi pasi rese.