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Munguva pfupi yapfuura, pamusangano we2025 China Public Relations Development Conference wakaitirwa muBeijing, nyaya yeDongfeng Liuzhou Motor Co., Ltd (DFLZM) yekuchengetedzwa kwevanhu "Escorting the College Entrance Exam with a Caring IP: Making Love Audible" yakasarudzwa zvakanaka se "2025 Annual Excellent Public Relations Case". "Kuzivikanwa uku kunoratidza mutoro wekambani yemotokari yenyika, nekuda kwemhando yayo itsva yekuchengetedzwa kwevanhu uye kukosha kwayo munharaunda."
Pakati pekushingaira kwemwaka wekunyora bvunzo dzekupinda kukoreji, DFLZM, pamwe chete neBrand Alliance pamwe nePublic Welfare Carpool initiative, vakashandura hushamwari kuita basa. Munguva yebvunzo dza2025, DFLZM yakaunganidza mamodheru ayo akakurumbira, anosanganisira Forthing luxury intelligent electric flagship van V9 uye mota itsva yenyika yeflagship sedan S7, kuti vagadzire boka renyanzvi rekuperekedza. Chirongwa ichi chakapa vadzidzi rwendo runofadza kubva kudzimba dzavo kuenda kunzvimbo dzebvunzo.
Zvichipfuura mabasa ekare ekufambisa bvunzo anongopa zvekufambisa, DFLZM nePublic Welfare Carpool vakagadzira cheni yakazara yebasa inosanganisira "rutsigiro rwemotokari + kudzidziswa kwekuchengetedza + rubatsiro rwekukurumidzira." Vachishandisa ruzivo rwavo rwemakore gumi nemana pamwe nehurongwa hwayo hwevatyairi nekutumira, Public Welfare Carpool yaienderana nezvinodiwa nevadzidzi pakufamba, ichiita kuti mota yega yega ishandiswe nemazvo. Vatyairi vese vemotokari vakadzidziswa zvakachengeteka uye vakajairana nemigwagwa iri pedyo nenzvimbo dzebvunzo. Panguva imwe chete, mapoka ekutsigira ekukurumidzira aive akamirira kubata chero mamiriro ezvinhu asingatarisirwi. "Mushandirapamwe uyu wekuchengetedza veruzhinji, wakafukidza maguta makumi matatu munyika yese uye wakabatanidza mota dzinopfuura 5,000 dzevazvipiri, wakazobatsira makumi ezviuru zvevanyoreri vebvunzo, vachichengetedza rwendo rwavo rwekuzadzisa zviroto zvavo. Kufukidzwa kwakanangana nenhau dzine simba seChina Daily Online kwakawedzerawo simba rechirongwa ichi chinofadza. Mabasa chaiwo eDFLZM mukuzadzisa mutoro weveruzhinji akaparadzirwa zvakanyanya, zvichibvumira vanhu vazhinji kuona kuzvipira neushamwari hwemhando yemotokari yenyika.
Kubudirira kukuru kwechirongwa ichi che "Love Ride for Exam" kuriwo mukutsvaga kwaDFLZM nzira itsva ye "Social-Enterprise Collaboration" yekubatsira veruzhinji. Iyi nzira inosiyana nenzira yechinyakare yevagadziri vemotokari vanoita mabasa ekubatsira veruzhinji vega. Nekushanda pamwe chete nemasangano ekubatsira veruzhinji vemunharaunda, inonyatsogadzirisa zvinodiwa nevanoita bvunzo, ichigadzirisa zvinobudirira matambudziko mumabasa ekufambisa bvunzo echinyakare akadai sekutakura kwakapararira uye mwero webasa usingaenderane.
Mukuita uku kwekuchengetedzwa kweveruzhinji, DFLZM yakachinja kubva pakuva "mupi wemotokari" kuita "mubatsiri wekuchengetedzwa kweveruzhinji ane hanya." Kubatanidzwa kwayo kwakadzika mukuita basa iri hakuna kungowedzera kushanda zvakanaka uye kuvimbika kwemasangano ekuchengetedzwa kweveruzhinji chete asiwo kwakabvumira pfungwa dzeDFLZM nemutoro wevanhu kuti zvibatane zvakanyanya.
Kusarudzwa kwenyaya iyi senyaya yenyika yegore negore ye2025 yeExcellent Public Relations kunomiririra kuzivikanwa kwemakambani eDFLZM nekuda kwemabasa ekuchengetedza veruzhinji. DFLZM icharamba ichifambira mberi, ichiratidza hushamwari hwemhando yepamusoro kuburikidza nemabasa akasiyana-siyana ekuchengetedza veruzhinji uye maitiro matsva, ichiramba ichichengetedza mutoro wayo wezvemagariro evanhu sekambani yemotokari yenyika.
Nguva yekutumira: Kukadzi-09-2026
